In this file photo from year’s past, provided by the the Brawley Chamber of Commerce, a Mariachi Band performs during the Mariachi Night community event in the Plaza along Main Street in Brawley. Mariachi Night is one of the events that is part of the Cattle Call Jamboree celebration. Organized by the Chamber, the Cattle Call Jamboree takes place over the week leading up to the annual Cattle Call Rodeo. This year, the Jamboree returns while following all safety requirements.

“The Cowboys Are Back in Town.”

That’s the theme for the Brawley Chamber of Commerce’s Cattle Call Jamboree 2021, a series of events aimed at celebrating family, community, and the Cattle Call Rodeo tradition, important not only to those who reside in Brawley, but all of Imperial County.

Largely sidelined last year due to COVID-19 restrictions (events were held virtually in 2020), the Chamber-led Cattle Call

Read More

A cowboy competes in the saddle bronc competition during a past Cattle Call Rodeo in Brawley. In 2020, the rodeo was held to keep the rodeo’s long tradition going but was organized without spectators following COVID-19 safety guidelines from the state and from the Professional Rodeo Cowboys Association. Instead, last year’s rodeo was livestreamed. This year, in line with current safety protocols, spectators will be able to attend Cattle Call, which is now in its 65th year.

Photo provided by the Cattle Call Rodeo Committee.

If there ever was a question of just how important Cattle Call Rodeo is to the Imperial Valley, the 2020 rodeo held amid the COVID-19 shutdowns provided proof that from its very beginning 64 years ago, Cattle Call has not only been a celebration of community, but it has also been lifted-up by that very same community.

In the months

Read More

Pictured from left to right are Cherie Watte, executive director of Imperial Valley Water (IVH20), Rachel Magos, executive director of the Imperial County Farm Bureau, and Shelby Trimm, executive director of both the Imperial Valley Vegetable Growers Association and the Coalition of Labor Agriculture and Business. All three took time from their busy schedules to discuss their role and the role of their organizations in supporting Imperial Valley agriculture.

With 500,000 acres of farmland in the Imperial Valley, agriculture continues to not only be vital to the economy of the Valley, but now perhaps more than ever the crops grown on that land are critical to the entire country and a world that is recovering from the COVID-19 pandemic.

Considering just how essential Imperial Valley agriculture is, strong voices ready to advocate on behalf of the farming community are pivotal—especially considering the ongoing challenges farmers face, like increasing costs of

Read More