Imperial Valley’s American Red Cross Center is there to serve and not just during emergencies

Sylvia Preciado-Platero, manager of the American Red Cross’ Imperial Valley Service Center, part of the San Diego-Imperial Counties Chapter of the Red Cross, is pictured in front of an emergency response vehicle outside her El Centro office. Preciado-Platero has led the local office for 16 years.

In the conference room of the American Red Cross’ Imperial Valley Service Center are two plaques–one signed by President Warren G. Harding, the other by President Franklin D. Roosevelt.

Both commemorate the work of the Red Cross office in the Imperial Valley. Both point to the history of the American Red Cross and the important role it has played nationwide, but more specifically the role of the organization in this remote part of California.

Sylvia Preciado-Platero, manager of the Imperial Valley arm of the San Diego-Imperial Counties Chapter of the Red Cross, takes pride in the long history of the organization in the Imperial Valley, and

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Boys & Girls Clubs Celebrate Over 50 Years of Helping Imperial Valley Youths

Children enjoy a summer day at the Boys & Girls Clubs of the Imperial Valley’s Brawley facility during a presentation by the California Highway Patrol.

On a hot summer day in Brawley, a group of children sat quietly in a cool gym, their attention on a California Highway Patrol K-9 Unit officer and his dog. Officer Bobby Gonzales talked to the kids about his work in the K-9 unit and his longtime canine partner. The children marveled at the animal, especially when it showed off its search skills and its ability to take down an assailant.

The kids were all members of the Boys & Girls Clubs of the Imperial Valley, as was Gonzales when he was growing up in Brawley.

He said the Boys & Girls Clubs made a difference in his life during the years he attended, and it was an honor to be able to come back and share

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  • How To Nominate

    To nominate a deserving community member, fill out the attached form, which will be sent electronically to Water Authority staff member Darren Simon.


    The Water Authority looks forward to featuring the person you have suggested for the Community Feature page. Should there be a backlog of nominations, it may take time to for your nomination to be highlighted, but we will strive to have a story done in a timely manner.

Willis: The Key to Success for any Chamber is Building Relationships

Darletta Willis, chief executive officer of the El Centro Chamber of Commerce, is pictured in the chamber’s lobby. She and her staff focus on building strong relationships with the chamber’s membership.

Drive along the Highway 86 corridor in northern El Centro, and you’ll see the growth of the auto dealership industry with both Rogers & Rogers and El Centro Motors expanding. Both have launched new construction projects as their vehicle lines expand.

Darletta D. Willis, chief executive officer of the El Centro Chamber of Commerce, takes pride in such growth.

“It is a great indication of our economy improving,” she said. “Residents have jobs, and are able to spend their money.”

When any of her chamber members succeed, it means a great deal to her.

“It’s just really good watching people you know

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  • How To Nominate

    To nominate a deserving community member, fill out the attached form, which will be sent electronically to Water Authority staff member Darren Simon.


    The Water Authority looks forward to featuring the person you have suggested for the Community Feature page. Should there be a backlog of nominations, it may take time to for your nomination to be highlighted, but we will strive to have a story done in a timely manner.