Willis: The Key to Success for any Chamber is Building Relationships

Darletta Willis, chief executive officer of the El Centro Chamber of Commerce, is pictured in the chamber’s lobby. She and her staff focus on building strong relationships with the chamber’s membership.

Drive along the Highway 86 corridor in northern El Centro, and you’ll see the growth of the auto dealership industry with both Rogers & Rogers and El Centro Motors expanding. Both have launched new construction projects as their vehicle lines expand.

Darletta D. Willis, chief executive officer of the El Centro Chamber of Commerce, takes pride in such growth.

“It is a great indication of our economy improving,” she said. “Residents have jobs, and are able to spend their money.”

When any of her chamber members succeed, it means a great deal to her.

“It’s just really good watching people you know

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